At the risk of sounding like a broken record, I’ll say it again: “You have to know your target audience before you can advertise effectively.”

It just makes sense. How can you deliver what the customer wants unless you know what that is? How can you present a message in a way the customer will respond to unless you know their communication style? Bottom line… you can’t.

So exactly how do you find out who your target audience is and what they want? It’s actually easier than you might think. Here are my top seven ways to define a target audience. Each is quick, simple, and free/cheap.