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Sunday, February 16

Syndication
by Philip Bromley

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Jack of All Trades

Sunday, February 16, 2003

Syndication

by Philip Bromley

That sadly is just the begining of your problems as you now have the task
of adding this new content to your web site. almost certainly this will
involve some downtime for your site. There has to be a better way,and there
is! Before you are completely put off by my explanation try this experiment.
Paste the following code into Notepad or any other suitable text editor.
Save the file as an html page. I suggest you call the file syndication and
save it to your My Documents. Click on this html file and you will see one
of our test panels

SCRIPT LANGUAGE="Javascript" SRC="http://www.hollywellassociates.com
/jsfiles/test panel.js"/SCRIPT

Now if you are like me you will have had a sharp intake of breath at the
mention of javascript, don't panic and dismiss any thoughts of needing to
be a programmer. The whole of the basis of js files is a simple line of
code:

document.writeln('p align="left"font face="Verdana" size="2"/p'

The first part of the code... document.writeln.... tells the programme to
show the line of text you are about to enter. The next part of the code
sets the alignment left...center....right, then the font to be used and
the size of font. Now you should enter the text you want to show between
the brackets. Those of you who have a knowledge of html will recognise
most of these items of code as most html codes apply in js files. This code
if used to replace the text details will place images in js files.

('p\img border="0" align="right"src="" width="" height=""\/p');

So how does all this help you. You can emplo this technique to use the
feeds of others. These will generally change on a regular basis thus giving
your website stickyness. Alternatively you can use this knowledge to
quickly and easily change the content of your web site without any downtime.

There are professionally produced programmes which can do the hard work
for you but I believe a basic understanding of js files will stand you
in good sted in the battle for web site content.

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Philip Bromley has been involved in ecommerce since 1999 and writes articles
and instructional works for the net in his FREE Ebooks and Ezine.
His site http://www.hollywellassociates.com/syndication.html gives further
insight into article syndication feeds
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